
The straight lines of the original Santos were replaced by wrist-hugging curves, and the dial was given a date aperture. SANTOS GALBEE – the design refresh of the Santos, launched in 1987.It is available only with a leather strap. SANTOS DUMONT – this version bears the strongest resemblance to the 1904 original, with its straight lines, and rounded angles on the dial.There are two lines in the current Santos collection – the Santos-Dumont and the Santos de Cartier – but its previous iterations continue to be sought after in the pre-owned market. The Santos remains one of the bestselling watches of the brand today.
#Cartier men watch series
The Cartier Santos entered series production in 1911, making it the first pilot’s watch and the first men’s wristwatch in history. In response, Cartier developed a square watch with gently curved lugs that allowed it to sit comfortably on the wrist using a strap. His request was for a watch that could easily be read during flight. Louis Cartier designed the first Santos in 1904, at the request of Brazilian aviation pioneer Alberto Santos-Dumont. The Santos collection is the oldest line of watches still being produced by Cartier. If you are looking for a prestigious watch brand that offers quality craftsmanship, timeless design, and sophisticated contemporary styling, one need not look further than Cartier.

Today, Cartier’s range includes modernized versions of classics such as the Santos and the Tank, as well as a variety of sport, dress, and complicated watches in a wide range of styles and price points. By the 1980s, Cartier has re-established itself as an elite watchmaker. They breathed new life into the Cartier watch brand by developing the more commercial Le Must line, as well as creating updated versions of classics such as the Santos. Cartier later regained lost ground in 1972, when a group of investors, and CEO Alain Perrin, a former antique dealer, took over. In 1942, Louis Cartier passed away, causing artistic stagnation and financial difficulties in the company. Innovations, both in design and technology, continued for the next decade. In the 1940s, Cartier added the first water-resistant watch to its lineup.

From classic everyday pieces, to sophisticated sport watches, we can help you find a Cartier watch to suit your taste and lifestyle.Ĭartier introduced the Baignoire and Tortue watch models in 1912, followed by the Tank model's debut in 1917. SwissWatchExpo has a wide range of Cartier watches for men and women. Today, there are few luxury brands that equal Cartier in heritage and longevity. Most famous of these are the Cartier Santos, the first men’s wristwatch and the Cartier Tank, the most iconic dress watch of the 20th century.Ĭartier’s current watch collection spans models with sporting and automotive inspiration, certified diver’s watches, and high horology watches that marry cutting-edge watchmaking with elegant style. Through the genius of third-generation Louis Cartier, the brand created timepieces that have set design standards for the watches we see today. At the turn of the century, Cartier entered the world of watchmaking, and became one of the first companies to offer wristwatches in an era dominated by the pocket watch. Cartier is world renowned for iconic designs, extraordinary shapes, and unparalleled craftsmanship in watchmaking.įounded in 1847 by Louis-François Cartier, the French maison traces its beginnings as the “the jeweler of kings and the king of jewelers”, catering to the whims of royalty.
